Today’s story that I wanted to share with you is a little different than the norm.
A few months back, I had a meeting with a local seller who was getting ready to sell her home. We had a wonderful conversation, and I loved how passionate Martha was as she pointed out all of her favorite features of the property.
It was a gorgeous home - with stunning city light and mountain views, luxurious interior finishes, and a one-of-a-kind backyard oasis. It deserved to steal the spotlight on the open market.
Martha agreed. So as we sat down and discussed the game plan, I showed her how our professional marketing team would showcase her home to its maximum potential.
(Think HD photographs, walkthrough videography, aerial drone footage, personalized webpage, innovative social media campaigns, email blasts to our database of 10,000+ active buyers…)
But a few days later, as we were preparing to launch the Coming Soon campaign to attract tons of potential buyers to her home before it even hit the market, I got a phone call.
She had decided to go with another agent.
Why? Martha’s reason was one that, never in a million years, would I have expected to hear.
She told me that our marketing was too good.
She said that we did too much marketing for her home.
In the end, she listed with an out-of-area agent, and her home hit the market with only a few dark, blurry cellphone photos.
Instead of generating tons of buyer interest and going under contract in less than a week, the home sat on the market for a total of 39 days. A month in, they even made a price adjustment. Eventually, the property sold for $100,000 less than the value we had estimated.
Although I know I can’t help every homeowner, it made me sad to think that her home didn’t get the spotlight it truly deserved. And I couldn’t help but think that I wanted Martha to reach her goal more than she herself wanted.
*Disclaimer: Substitute names were used for privacy.
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