That was the price Donald and Tracy said they would be happy selling their home for. Anything over that was just icing on the cake. When they sat down with a rockstar agent on our team, Daniel, to discuss the game plan, the strategy was simple. We would list the home slightly under their magic number at $879,000. ( This way, it would attract a lot more buyers to the home. ) Our professional marketing team would then launch the property on all social media platforms to capture the interest of the hundreds of active homebuyers online.
To top it all off, we would host an Open House that weekend to get as many potential buyers into the home while the market was still hot. As soon as the plan was put into action, the calls came flooding in and over 110 people came to the Open house.
The result? - 19 competitive offers (3 of them cash with all contingencies removed).
It was a great turn-out, but that was only the beginning. Once we received all of the offers, it was time to negotiate.
This is where it really makes a difference in who you work with. You may be surprised to hear, but the majority of real estate agents will not aggressively fight for their clients. They won’t put in the time and effort behind-the scenes to get their clients the best terms possible.
1) If you need to find a new house in order to sell your home, your agent should be taking full advantage of the seller contingencies and/or negotiating a seller rent back. (We were even able to get some of our clients 3 months of free rent back so that they have plenty of time to move into their replacement property.)
2) Even if you get an offer at a decent price, don’t settle. Your agent should be aggressively negotiating the price on your behalf, while also taking into consideration the other expenses (like termite, home warranty, reports, etc.) that can be negotiated out of the contract to keep even more money in your pocket.
3) No matter how amazing an offer is, if it doesn’t seem like the buyer will be able to close, it’s a risky bet. For this reason, your agent should be checking the buyer’s qualifications and constantly communicating with the buyer’s agent to make sure that they are a serious buyer who will get the deal done.
This is why it’s so important to choose the right agent to partner with. Choose a full-time agent who is an expert in the industry. Choose a dedicated agent who will fight for you and have your back every step of the way. Choose a trustworthy agent who will give you the customer service you deserve.
So that you can experience what Donald and Tracy did.
Their home was listed at $879,000.Their magic number was $900,000.
The final closing price? - a whopping $1,020,000 ( plus 12 months of rent back for them to have plenty of time to buy their new dream home ).
* Disclaimer: Client names were substituted for privacy.
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